AI Apps for Good ↗
Monitoring, Evaluation & Learning

Find the right MEL approach for your organisation

Two quick steps plus a few words about your org. AI-suggested MEL approaches matched to your context. A practical design guide — and real-world examples — for the one you choose.

1
Situation
2
Capacity
3
Pick method
4
Your plan
Step 1 of 2 — Your organisation

Tell us about your work

Three quick questions to help us understand your organisation, your MEL starting point, and what you need MEL to do.

What kind of work does your organisation primarily do?
This is the single biggest factor in choosing the right MEL approach.
Direct service delivery
We work directly with beneficiaries — training, healthcare, legal aid, community services, or similar
Advocacy & policy change
We try to change laws, regulations, or how government works — outcomes are slow and hard to attribute
Systems & market change
We work to shift industry practices, financial flows, supply chains, or economic systems
Capacity building & training
We strengthen other organisations, communities, or networks — not direct service to end beneficiaries
Research & knowledge production
We generate evidence, data, or analysis to inform others — reports, policy briefs, tools, or field knowledge
Multi-mandate
We do several of the above — service delivery, advocacy, capacity building, and/or research in combination
What is your current MEL situation?
There's no point recommending a complex evaluation framework to an organisation that doesn't yet have basic monitoring in place.
We don't have MEL yet
We collect little or no data systematically — we need to start from scratch
We have something but it's not working well
We track some things, but inconsistently — data doesn't really inform decisions
We have MEL and want to strengthen it
Our system exists and works reasonably well — we want more depth or rigour
We need to evaluate a specific project
A completed or ongoing project that needs a standalone evaluation — not our whole system
What is MEL for in your organisation?
Be honest — what are the real drivers? This isn't about what the answer should be. Most organisations have more than one.
✦ Select all that apply
Donor reporting
We need to demonstrate results to funders and meet grant requirements
Internal learning
We want to understand what's working so we can improve our programs
Adaptive management
We work in complex contexts and need data to adjust our approach in real time
Demonstrating impact
We want credible evidence of impact for advocacy, fundraising, or the public
Step 2 of 2 — Your capacity

What do you have to work with?

The right MEL approach is one your team can actually sustain — not just set up and abandon.

How many programs or projects does your organisation run?
MEL design looks very different for a single-program organisation versus one running many programs simultaneously.
Just one
All our work is a single focused program or project
2 – 5
A small portfolio of related or distinct programs
6 or more
We need MEL that works across a larger, more complex portfolio
How much can your organisation invest in MEL?
Include staff time, any budget for tools or external support, and realistic bandwidth alongside program delivery.
Low
Small team, very limited time, no dedicated MEL staff or budget
Medium
Some staff time available, small budget for tools or part-time support
High
Dedicated MEL staff or budget for an external consultant or system
Tell us about your organisation and what you want to monitor
The more specific you are here, the better your results — this field has more impact on output quality than any other. Include: what your org does, who your beneficiaries or targets are, the geographic and policy context, what data you already have, and what kind of report or deliverable you have in mind. A few specific sentences will produce a dramatically better plan than a vague paragraph.
Analysing your context…
Matching to the right MEL approaches
Something went wrong.

Step 3 — Choose your MEL approach

Recommended for your context

Read through each option, then select the one you want to build a design guide for.

Step 4 — Two quick questions

Almost there

Two practical questions that help us build a realistic, usable MEL design guide for you.

Selected approach
Who will collect data in your organisation?
✦ Select all that apply
Program staff
Field or program officers alongside their delivery work
Dedicated MEL staff
A person or team whose role is monitoring and evaluation
Community members
Beneficiaries or community volunteers involved in data collection
External consultant
A hired evaluator or researcher who comes in periodically
Roughly how many people does your work reach in total?
Under 200
A small community or focused cohort
200 – 2,000
A district-level or mid-sized program
2,000+
Regional, national, or large-scale reach
Anything else we should know? (optional)
Sector, context, language considerations, funder requirements, prior attempts at MEL, or anything that might shape the design.
Your MEL design guide

Here's your plan

A practical guide to setting up and running MEL in your organisation. Adapt it to your context.

Searching for published examples…

Want to try a different approach?

What is MEL Builder?

MEL Builder is a free tool that helps nonprofit practitioners find the right approach to Monitoring, Evaluation and Learning (MEL) for their organisation — and get a practical design guide to implement it.

Most nonprofits struggle with MEL not because they lack commitment, but because the approach they're trying to use doesn't fit their capacity, context, or purpose. MEL Builder asks two focused steps of questions, suggests 2–3 well-matched MEL approaches, and then builds a step-by-step design guide for the one you choose.

It's a starting point — not a substitute for expert MEL support. But it's a structured, practical way to get unstuck.

How it works

1

Two steps of questions

Your MEL situation, purpose, and capacity — all clickable cards. Then a short open text field to describe your organisation, beneficiaries, existing data, and what you have in mind for reporting.

2

AI suggests 2–3 approaches

Matched to your specific context. Each card explains why the approach fits your situation, how long it takes to set up, and what it helps you understand.

3

You pick one & refine

Select the approach that fits best. Answer two quick questions — who collects data, and your total reach — plus an optional notes field for constraints or funder requirements.

4

You get a design guide + real examples

A step-by-step MEL design guide: what to measure, data tools, review rhythm, roles, and a setup timeline. Plus an optional button to search for real published examples of the approach used by NGOs — sourced live from the web.

Credit & source

🌐

MEL approaches in this tool are drawn from BetterEvaluation — a global open-access knowledge platform dedicated to improving evaluation practice. We link directly to their method pages and encourage users to explore the full library at betterevaluation.org.

Evaluation approaches in this tool

MEL Builder draws on the BetterEvaluation library. Below is the full set of approaches it may recommend, with a short description and direct link for each.

Organisational change & culture
Appreciative Inquiry
Focuses on strengths and successes rather than problems, using inquiry into "what works" to support change and learning.
↗ BetterEvaluation
Beneficiary perspectives
Beneficiary Assessment
Assesses the value of an intervention as perceived by intended beneficiaries, giving voice to their priorities and concerns.
↗ BetterEvaluation
In-depth understanding
Case Study
Focuses on understanding a particular unit (person, site, project) in context using qualitative and/or quantitative data.
↗ BetterEvaluation
Adaptive MEL in complexity
Causal Link Monitoring
Designs MEL systems that prioritise key causal links to support adaptive management in complex settings.
↗ BetterEvaluation
Impact with stakeholder review
Collaborative Outcomes Reporting
Impact evaluation based on contribution analysis, adding expert and community review of evidence and conclusions.
↗ BetterEvaluation
Contribution to outcomes
Contribution Analysis
Assesses how an intervention contributed to observed outcomes where direct causality is hard to demonstrate.
↗ BetterEvaluation
Innovation & adaptation
Developmental Evaluation
Embedded, iterative evaluation supporting ongoing learning and adaptation in complex or innovative initiatives.
↗ BetterEvaluation
Capacity to self-evaluate
Empowerment Evaluation
Equips groups with tools and knowledge to monitor and evaluate their own performance over time.
↗ BetterEvaluation
Stories of change
Most Significant Change
Collects personal accounts of change, selects the most significant stories, and discusses why they matter.
↗ BetterEvaluation
Retrospective contribution
Outcome Harvesting
Collects evidence of outcomes, then works backwards to assess how an intervention contributed to them.
↗ BetterEvaluation
Behavioural change tracking
Outcome Mapping
Articulates a theory of change and tracks immediate behavioural changes plausibly leading to longer-term results.
↗ BetterEvaluation
Shared ownership
Participatory Evaluation
Engages stakeholders, especially beneficiaries, in conducting and governing the evaluation.
↗ BetterEvaluation
Learning from outliers
Positive Deviance
Identifies positive outliers with unusually good outcomes and learns how they achieved them.
↗ BetterEvaluation
Narrative impact
Qualitative Impact Protocol (QuIP)
Collects narrative causal statements directly from those affected to understand impact and contribution.
↗ BetterEvaluation
Fast assessment
Rapid Evaluation
Quickly and systematically conducts an evaluation when time or resources are limited.
↗ BetterEvaluation
What works, for whom, in what context
Realist Evaluation
Identifies generative mechanisms and how context influences whether and how outcomes occur.
↗ BetterEvaluation
Social value
Social Return on Investment (SROI)
Identifies a broad range of social outcomes and assigns them monetary value for accountability and advocacy.
↗ BetterEvaluation
Maximising use
Utilisation-Focused Evaluation
Uses the intended uses and primary users of an evaluation to guide all key design and implementation decisions.
↗ BetterEvaluation
Advocacy, policy change & systems change ✦ Featured
Laudes Foundation Rubrics
A rubrics-based measurement framework developed by Laudes Foundation for organisations working on systems change — especially policy reform, climate action, financial sector change, and long-horizon advocacy work where outcomes are slow to materialise and impossible to count with simple metrics.

The system uses 21 rubrics across four levels: Category A assesses process quality (design, implementation, monitoring, communication, capacity); Category B tracks early and intermediate systems change conditions (stakeholder-informed policies, investor pressure, multi-stakeholder movements, compelling narratives, worker voice, and more); Category C tracks medium-term outcomes (policymakers reforming, financial actors shifting, businesses transforming); Category D tracks long-term impact (bold policy frameworks, accountable finance, responsible industries).

Each rubric is rated on a five-point scale: Harmful → Unconducive → Partly Conducive → Conducive & Supportive → Thrivable. Organisations select 1–4 relevant rubrics from B and C that match their initiative, always add A5 (organisational capacity), establish a baseline, and re-assess at regular intervals — using mixed evidence from multiple sources. The rating describes the state of the system the organisation is working to change, not just the organisation's own outputs.

The rubrics are purposefully generic so they work across sectors, geographies, and scales — and are available for free use by any organisation involved in systems change.
↗ Laudes Foundation — Measuring with Rubrics

About Nonprofit Builder

MEL Builder is a free resource by Nonprofit Builder — a capacity-building marketplace connecting foundations, nonprofits, and consultants globally. For MEL consulting, training, or capacity-building support, visit nonprofitbuilder.org.